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This organic shampoo is gentle enough for everyday use for all hair types. Antioxidants-rich, anti-inflammatory Hibiscus tones the scalp, leaving it balanced. It inhibits elastin degradation, helping to maintain elasticity and thereby offering anti-aging effects, while soothing irritated or inflamed skin. Naturally derived from whole oats gluten free Oat Protein adds velvety feel, shine, bounce, and moisture enhancement to even the driest, thin or limp hair. NON-GMO Vegan-friendly Keratin Protein provides up to 20 amino acids, derived using vegetable extraction process. It has the ability to strengthen and enhance the elasticity of individual hair strands. Reduces "fly away" hair syndrome and produces a glowing shine. Panthenol DL coats and seals the hair shaft, increasing water absorption, moisturizing hair and healing the scalp, improving hair softness and elasticity. Vitamin C helps build collagen, which is highly important for maintaining the strength of the hair as well as healthy new hair growth. Vitamin E helps to repair damaged hair follicles, promoting blood circulation and acting as a deep moisturizer. Vitamin B3 brings more blood flow to the scalp, bringing more oxygen and nutrients to the hair follicle, playing a big role in healthy hair growth. Vitamin B6 activates the enzymes and chemical reactions that start the metabolism of the hair proteins, keratin and melanin, in the hair follicles. This makes the hair follicles get enough keratin and melanin, which promotes hair growth and hair renewal. Being one of the alpha hydroxy acids (AHAs), lactic acid helps to enhance the protection and manageability of hair by conditioning, moisturizing, strengthening, and even preventing hair breakage in both healthy and chemically altered (bleached) hair. It adds lubricity to hair that allows for easier detangling, and helps to protect the hair against heat styling tools. It also helps restore the strength and elasticity of the strands.