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COMFORT, SUPPORT AND CUSHIONING. The Nike Air Max Plus men's shoe maintains the legendary "tuned" air cushioning and energetic lines of the original 1998 model. Upper in leather, synthetic or fabric based on color; foam sole with Tuned Air cushioning; rubber outsole. Origins of the Air Max Plus shoe: The revolutionary Air-Sole unit debuted in the Nike Footwear line in 1978. The 1987 marks the debut of the Nike Air Max 1, the first model with a visible Air unit in the heel, which shows fans the features of the new technology, as well as offering all the typical benefits of Air-Sole. In 1998, Air Max Plus introduced the cushioning system that "tuned" Air-Sole units to specific parts of the foot, to give runners greater stability and support. Thanks to sunset-inspired colors and wavy design lines, reminiscent of wind-caressed beaches, this footwear has gained such popularity that it soon became a real cultural phenomenon.