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Our decorative gondola inserts are perfect for bringing personality to your shelf. Place this decorative gondola insert into the concave channel of your shelf to decorate your store. One side provides a high gloss finish, while the other features a matte-like finish. They are available in multiple colors, made out of durable vinyl, and are extremely easy to install. It measures 1.25" in height and comes in a 130 ft. long roll. One roll can cover 32 - 48" long gondola shelves. You can easily cut these strips with a regular scissor to fit your desired shelf length. The product is great for branding and helps stand out from other stores by adding a unique identity & vibe to your brick and mortar store. This listing is for the wineberry / purple colored inserts.