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customTAYLOR33 High Intensity Grade Reflective Copyrighted Safety 8mm Width Rim Tapes. Simple and inexpensive do-it-yourself modification, with amazing results. This truly is an absolute must-have for any anything with wheels if you want to add safety to your ride, and to stand out! They reflect light back at the light source that shines on them (like incoming headlights), giving the glowing effect. Unique triangle patterns, with high "glass" gloss. The only rim tapes to reflect sunlight!! ALL reflective materials will tend to look more intense in pictures. Camera flashes can be more intense in a split second than other lights. LEGAL in most places since they are made for SAFETY and are NOT lights!! These are NOT "glow in the dark."