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Fade-Defying Formula: Superior Preference offers fade-defying hair color with vibrant dimension, providing long-lasting results for gorgeous hair color.
Gel Hair Dye with Care Supreme Conditioner: The gel hair dye formula is paired with Care Supreme Conditioner containing Shine Serum, maintaining color vibrancy while offering silkiness and shine to the hair.
Long-Lasting Results: The hair color products from L'Oréal Paris promise beautiful and long-lasting color, offering various options such as permanent, semi-permanent, temporary hair color, root cover-up, highlights, and ombre shades.
Extensive Color Range: With over 50 shades available, individuals can find their perfect hair color, ranging from luminous reds to cool ash blondes and deepest blacks, catering to diverse preferences.
There's hair color, then there's Preference color. Our gold standard for beautiful color and shine that defies fade-out for up to 8 weeks. With Superior Preference luminous color shines from every strand. The fade defying Color and Shine System includes our Care Supreme Conditioner, with Shine Serum, Vitamin E, and UV filter locks in first day color vibrancy and provides soft, luxuriously silky hair.