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Awaken the day with this aromatic coffee. It's perfectly balanced with an incredibly smooth finish. Victor Allen's Coffee has been a pioneer in the U.S. specialty coffee market since 1979, has branched into numerous distribution channels, and uses years of experience and skill in the traditional coffee segment to produce one thing: great coffee. We continually strive to be the best in coffee selection, precision roasting and brewing. It all starts with great beans. Our beans are great due to consistent unwavering dedication and passion. From bean selection to unparalleled roasting techniques to superior packaging that guarantees roaster freshness, the attention to detail that goes into every pound of Victor Allen's Coffee ensures the highest level of quality for our customers. We strive to provide the variety and excellence that you simply cannot find anywhere else. A Passion for great coffee for over 30 years. Brighter. Smoother. Richer. Great coffee starts with passion, the very best beans, and pride. Instructions: . Directions. Load the single serve cup into the brewer. Select the 8-fl oz setting on the brewer for the best taste. To prevent dripping upon completion of brewing, tilt the single serve cup upon removal from the brewer