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ONC Natural Permanent Hair Color is a revolutionary natural hair color product that is able to provide you the beautiful color you're looking for without the risks of commercial and chemical laden hair dyes. ONC actually cares about your health and well being, which is why these products were designed from the ground up to be healthy, safe and extremely effective. ONC is the healthier permanent hair color with certified organic ingredients and perfect gray coverage capabilities. It is applied using heat to open the cuticles. This method protects the hair from damaging, unhealthy ammonia typically used in chemical hair color to open the cuticle. The pH value of ONC is much lower than chemical hair colors and many "natural" hair colors. After rinsing the hair's pH value is closer to a neutral value. The scale layer of the hair, cuticle, is totally closed, and the hair color does not fade, making for a natural, permanent solution. The important of applying heat cannot be understated! Make sure to follow the included instructions exactly as stated to ensure that your ONC treatment works as designed. Also, make sure to carefully follow the "after treatment" instructions to ensure proper maintenance. After applying the mix, apply medium heat with a hair dryer for 10 minutes. This opens the cuticles so the natural colors can penetrate the hair. Heat is absolutely necessary for results. ONC is currently available in 28 shades and 2 highlight shades! IMPORTANT NOTE: Use NATURAL COLORS Range (N Series) to improve results when applying to more than 40% gray hair. For better gray coverage, it is advisable to mix the chosen color with the corresponding natural color. Example: If you have chosen 4G, simply mix 1oz of 4G with 1oz of 4N together with 2oz of Colorfix (included). You can then use the remaining unmixed color within 3 months for your next treatment