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BRAND STORY Florentine Swiss watch maker Panerai is a well-known manufacturer of luxury watches and world renowned by watch enthusiasts. Owning a Panerai watch is sure sign of sophistication and savvy. The Panerai Company has been around since 1860. Giovanni Panerai opened his first watchmaker's shop in Florence Italy. In 1934, he created the world famous Radiomir and Panerai Luminor watches. Among connoisseurs Officine Panerai is known as of the greatest names in Swiss watchmaking. It is a legendary Italian brand that has even supplied timepieces to the Royal Italian Navy.