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Product Description Our signature sneaker in the season’s hottest shades. The iconic Keds Champion Sneaker first debuted in 1916 as the first rubber-soled canvas shoe of its kind—loved and worn by a legacy of taste makers and cultural influencers for over 100 years. With its timeless, instantly recognizable design and all-day comfort, this lace-up sneaker is the kind of wardrobe essential that looks (and fits!) great on everyone and goes with everything. From the Manufacturer In 1916, the Keds brand was introduced by the U.S. Rubber Company as the first national athletic and lifestyle footwear brand. At this time, the shoes were called sneakers, a term invented in late 1916 because the rubber soles made the shoes quiet. Worn by Olympic soccer players, scores of National and International tennis champions, and many college athletes, Keds was coined the shoe of champions because of its reputation as America's premier athletic brand. Not only was Keds a leading athletic brand, it was also the brand of choice for leading style icons due to its classic, stylish, and authentic characteristics.