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Despite absolutely no advertising, Ben Davis is very popular among many music related subcultures, especially West Coast rappers. The clothing is very popular among Chicano and "cholo" youth culture. Ben Davis shirts have been shown in the 1992 "Let Me Ride" video from the artist Dr. Dre, and the Beastie Boys, have mentioned the brand in their music. Chicano rapper Lil' Rob has mentioned Ben Davis clothing in his songs. Ice Cube mentions Ben Davis in his song "Ghetto Vet" on his War and Peace Vol. 1 album and also wears a Ben Davis shirt on his "Friday" music video. On Bangin' on Wax, the 1993 album by Bloods and Crips, Crip rapper AWOL refers to Ben Davis clothing on the song "K's Up."