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Good Bye Gray! (TM) -- Real Hair Color -- Bonds To The Hair. TouchBack actually bonds to the hair, blending seamlessly with permanent hair color for a totally natural look. (Unlike hair mascaras, crayons, gels and powders, which dull the hair and flake off.) TouchBack's patented formula uses temporary hair colors, but without harsh chemicals -- no ammonia or peroxide -- so, it's gentle on your hair. Hair color has a numbering system from 1 to 10. Level 1 is jet black. Level 10 is platinum blonde. Level 5 is a medium tone that can relate to medium brown, medium blonde, and medium red. Many women who color their hair will know their shade "level," especially if they use boxed hair color. If a woman is between shades, such as Dark and Medium Brown, she should choose the lighter shade. Going slightly lighter will blend in seamlessly with her hair color. If the color is too dark, it will show as a noticeable dark stripe of color. Rich Black - level 1-2 - is for women who dye their hair black. TouchBack is the only temporary touch up made with real hair color. It is liquid hair color that is applied with a unique, wide-tip MARKER. Because TouchBack is made with real hair color, it actually bonds to the outside of the hair shaft. Made in USA.