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These exact towels have been sold on Amazon for many years under a different popular listing, but a number of vendors have bastardized the quality, so I started a listing just for this brand and added colors. Towels made in Turkey are softer and more durable because it is the only country which does not use any bleach in the manufacturing process, including white towels. All Turkish towels are VAT dyed which means the dye is infused into the yarns under high pressure and high temperature for 6-12 hours depending upon the color. This limits any fading of even the brightest colors. Even white towels are dyed white, not bleached white. For maximum color retention and softness, do not use any bleach when washing these towels. You will feel the softness immediately, and the towels will get softer after each washing. And by using only Turkish cotton the durability is un-equaled. These towels should last you many years! If for any reason, you would not give these 5 stars, please email and let me know. Your satisfaction is guaranteed.