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We don�t mess with tradition. We start with stone-ground masa, the same whole grain corn used to make traditional tortillas. We add a little heat and pressure to pop our chips, and then top them off with the finest seasonings for tortilla chips so tasty and crispy you won�t even notice they�ve got half the fat. Less Guilty. More Pleasure. The bold flavor. The crispy crunch. What�s not to love about tortilla chips? Well, frankly, the fat and calories. That�s why, thanks to the magic of popping, our popped tortilla chips are more of a good thing (delicious flavor). And less of the bad. The pleasure is all ours � to share. Nothing Fake or Phony. No fake colors, no fake flavors, no fake accents, no dirty secrets, no hidden anything. No, really.