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Product Description What it is: Hot Tools introduces the quiet and powerful Turbo Ceramic Ionic Dryer (Model HT7007CRM) with professional features for superior styling results. What it does: Direct ION TECHNOLOGY helps dry hair up to 50% faster. Ceramic and IONIC airflow produce negative ions and far-infrared heat to condition and soften hair while reducing frizz and sealing the hair cuticle. Hair is soft, shiny and radiant. What else you need to know: Other features include cool shot for setting the style, concentrator, finger diffuser and pik attachments, 8-ft. professional-length cord, and a one-year warranty. Brand Story Hot Tools Professional is a reliable brand that’s been winning awards for over 25 years, creating superior, stylist preferred styling tools that consist of innovation in every way. brand_description Hot Tools Professional is a reliable brand that’s been winning awards for over 25 years, creating superior, stylist preferred styling tools that consist of innovation in every way.