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Our gold standard of beautiful, luminous, salon-quality permanent hair color
Formulated with Care Supreme Conditioner infused with Shine Serum, Vitamin E, and UV filter to lock in first day color vibrancy and provide soft, luxuriously silky hair
Up to 8 weeks of fade-defying color
Our gold standard of beautiful color and shine that defies fade-out for up to 8 weeks. Luminous color shines from every strand. Care Suprême® Conditioner, with Shine Serum, Vitamin E, and UV filter locks in first day color vibrancy and provides soft, luxuriously silky hair. The inspiration for the new collection of shades from Superior Preference: Paris Couture. Inspired by the "City of Light" itself. Get chic, elegant, and sophisticated color.