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MAGICLIFT TECHNOLOGY: A cushioned band lifts, shapes and supports without a wire.
SUPPORT: Contoured cups provide coverage and comfort.
COMFORT: Wide cushioned straps help ease pressure and relieve shoulder strain.
CUSTOM FIT: Hook-and-eye closure with 3 columns & 3 rows increases with size.
DESIGNED IN NEW YORK SINCE 1921: We have over 100 years experience crafting bras for curvy women.
Our most popular magic lift style offers a cushioned inner-bust band for uplift, Separation, support and comfort.