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The day for gray is not today. With Clairol Natural Instincts Semi-Permanent Hair Dye Kit for Men, your hair color is yours to command. Blend away every last bit of gray and revamp your look with a surge of light brown color. Made without a drop of ammonia and packed with nourishing ingredients, like vitamin E, aloe, and protein, this hair dye for men looks and feels natural. Ten minutes is all you need for full coverage that lasts up to 28 shampoos. So, what are you waiting for? Be bold—seize your day.