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From the Manufacturer For nearly 70 years, Wrangler has staked its claim as a global leader in jeanswear, casual apparel and fashion-forward western inspired attire. Built upon the nostalgic undercurrent of Americana heritage, the brand celebrates a rich legacy of authentic products consumers crave. Wrangler continues to preserve their American legacy while continuously developing innovative products that harness traditional roots, while expanding on its mainstream appeal as a fashion-forward label. Wrangler will prepare you for whatever the day may hold. So go ahead, be bold. Be adventurous. Be comfortable in your own jeans.