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Punky Ebony Semi Permanent Conditioning Hair Color, Vegan, PPD and Paraben Free, lasts up to 25 washes, 3.5oz Less Damaging Hair Dye Than Permanent Hair Colorants Punky Ebony Semi-Permanent Dye is less damaging for the hair than the permanent colors, which can take away then natural luster from your hair. Hair colors contain some harmful chemicals, which can be damaging for your hair in the long run. It will only coat the outer hair layers and don’t contain any ammonia or bleaching components. Since semi-permanent color fades away after a few shampooing rounds, it is safer for your hair than permanent colorants. Gentle Yet Effective On Your Hair If you have never tried color in your hair before these are a great introduction without the commitment of having to keep the color up. This non-permanent hair tint from Punky products simply deposit pigment molecules on the hair surface. The fundamental underlying color inside the cortex is unchanged. Grey or white hair appears as a lighter color shade that blends in naturally as highlights. The less grey hair you have the more pronounced color you'll get with semi-permanent hair color. It can also be used in conjunction with permanent color, by your hairdresser, to keep the ends of your hair healthy and looking freshly colored! Cruelty-Free, Conditioning Hair Color Punky Ebony Semi-Permanent Hair Color is 100% cruelty-free as the company itself obeys the animal protectionism strictly all the time, will never hurt the animals and does not contain animal-derived ingredients. This hair coloring agent is vegan and packed without harmful ingredients.