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Winsor & Newton have been producing Designers Gouache since 1935 and to this day we continue to offer the finest artists' gouache range available. Designers Gouache colors are a range of opaque water colors, mainly used by designers, illustrators and commercial artists to create vibrant illustrations in solid color. Gouache is also widely used in fine art as an opaque water color. Today the Designers Gouache range benefits from significant developments in technology and is smoother, flatter, more opaque and more brilliant than ever before. Zinc White is an opaque white color based on zinc pigments. It is an excellent tinting white and is also known as Chinese White. It was introduced in the UK by Winsor & Newton in the mid-19th century.