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Bigen permanent powder hair color is ideal for those looking for beautiful, long lasting, results with 100% gray coverage or to enhance natural hair color. The unique powder formula is activated by water to naturally open the hair's cuticle and deposit rich, natural color into even the most stubborn gray hair. With no ammonia and no hydrogen peroxide required, this deposit only color is the gentle choice for rich color and optimum shine regardless of your natural hair color, consistency, condition, length or style.