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From the Manufacturer Odors Don’t Stand A Chance What does being the world’s most effective activated charcoal mean? Smells are attracted by irresistible molecular forces to the surface of the charcoal where they are bound and taken out of circulation, literally.Mediterranean Gold works for multiple-cat homes and litter boxes, as well as other small litter using animals like rabbits, etc.Non-toxic and safe around pets and children. This product doesn’t simply mask odors, but actually eliminates them leaving no smell.Saves time and money by extending the functional life of litter. Green As The Day Is Long 100% organic, sustainable, free from harsh chemicals and fragrances. Non toxic and safe around pets and children. Mediterranean Gold is a by-product of olive production in Cordoba, Spain. The olive pits are sourced and processed locally at our factory. The final product is packaged locally as well, creating a small economy out of an age-old traditional waste product. Use of this product directly supports family farmers engaged in old-world style olive production. Fine Grains Are Soft On Paws Mediterranean Gold Cat Litter Deodorizer works with all litter boxes, including electronic ones. Best of all, the grains are comfy and gentle on paws - kitties love it. A Little Goes A Long Way! Please Use Properly!! Only a very small amount is necessary, not a whole heaping lot of it. Simply sprinkle sparingly on litter, and sprinkle a little more with every change or clump removal. A little goes a surprisingly long way. Med Gold is an additive, scent free deodorizer - it is to be added to Litter, not used straight. Trusted And Loved By Vets Over 100 Veterinarians have tried, tested and endorsed Mediterranean gold in their practices. They love it, because it works, because extends the functional life of litter, and because small animals love it. Because We Love The Fluffies. Of course we're all cat owners (on paper; we know who really owns who). And we like running a business that is clean, green, repurposes a recycled product into another even cooler product, one that is truly revolutionary; best in it’s class, and in the end provides a relief that everyone with an indoor fluffy of their own needs. Oh yes, we love our kitty cats. In fact, the founders of Mediterranean Gold used to volunteer at a number of feline shelters in Cordoba Spain, where we are headquartered. The success of this product allowed us to fund a foundation which supports cat wellfare - now in Europe and in the United States. A portion of every purchase is donated to the foundation. We believe that every feline deserves a chance at life, and a little dignity. So often kittens are simply discarded as worthless and left to die, or worse, and for no reason. Our efforts help veterinarians and shelters make their money go further, and aid the adoption of animals who otherwise would certainly perish. About the Startup Describe your product in 3 words.Litter Odor GoneHow did you come up with the idea for this product?Happy coincidence. Over dinner in Cordoba, Spain, one of the founders overheard his friend, a local chemist, talking about the property of Olives that he had just discovered. Over wine and bread, the chemist explained what "Active Charcoal" is, how it is used, and why the activated charcoal made from Olives was so remarkable. Inspiration struck, and the owner got a small baggie of the Olive biochar. He took it home, introduced it to his cats - and a new product was born. Later, Patents were awarded for the special heating process, numerous scientific studies performed on the product, and awards were earned. Now Mediterranean Gold is available across the EU, and soon will be available across the US. We truly hope it makes the same difference in your life that it has in ours.What makes your product special?There is nothing else like it on the market; it is unique, a true scientific discovery in odor elimination. One teaspoon full, if spread out flat, has the