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Collision Course: Carlos Ghosn and the Culture Wars That Upended an Auto Empire
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About Collision Course: Carlos Ghosn And The Culture Wars
Product Description In Japan it's called the "Ghosn Shock"—the stunning arrest of Carlos Ghosn, the jet-setting CEO who saved Nissan and made it part of a global automotive empire. Even more shocking was his daring escape from Japan, packed into a box and put on a private jet to Lebanon after months spent in a Japanese detention center, subsisting on rice gruel. This is the saga of what led to the Ghosn Shock and what was left in its wake. Ghosn spent two decades building a colossal partnership between Nissan and Renault that looked like a new model for a global business, but the alliance's shiny image fronted an unsteady, tense operation. Culture clashes, infighting among executives and engineers, dueling corporate traditions, and government maneuvering constantly threatened the venture. Journalists Hans Greimel and William Sposato have followed the story up close, with access to key players, including Ghosn himself. Veteran Tokyo-based reporters, they have witnessed the end of Japan's bubble economy and attempts at opening Japan Inc. to the world. They've seen the fraying of keiretsu, Japan's traditional skein of business relationships, and covered numerous corporate scandals, of which the Ghosn Shock and Ghosn's subsequent escape stand above all. Expertly reported, Collision Course explores the complex suspicions around what and who was really responsible for Ghosn's ouster and why one of the top executives in the world would risk everything to escape the country. It explains how economics, history, national interests, cultural politics, and hubris collided, crumpling the legacy of arguably the most important foreign businessman ever to set foot in Japan. This gripping, unforgettable narrative, full of fascinating characters, serves as part cautionary tale, part object lesson, and part forewarning of the increasing complexity of doing global business in a nationalistic world. Review "a much needed plausible cause-and-effect account that helps explain a complex, often bewildering story." — Financial Times "Because of that clandestine escape, Collision Course by Hans Greimel and William Sposato, two Tokyo-based journalists, at times reads like a spy thriller. But their main aim and achievement is to give the clearest account yet of the deep-rooted causes of Mr Ghosn's predicament." — The Economist Advance Praise for Collision Course: "This book is brilliantly conceived and written. Although factual, it reads like a fast-paced spy novel. The authors have created a dispassionate narrative that will be of lasting value not only to business professionals but also to those devoted to the study of the human sciences." — Bob Lutz, former Vice Chairman, General Motors "Collision Course is the definitive book on the Carlos Ghosn scandal, written by two experienced journalists who use their outstanding reporting and writing skills to take the reader inside the boardrooms of Renault and Nissan to learn in vivid detail what happened to the man who was considered the savior of the Japanese automobile industry until his arrest in November 2018. The book is a must-read, filled with details not previously published, including exclusive insights from Ghosn himself." — Myron Belkind, former President, National Press Club; former President, Foreign Correspondents' Club of Japan "Greimel and Sposato have taken a very complex situation and made it clear. This book is one of the best I've ever read about the automotive industry. It's a must-read." — Mark Hogan, former Group Vice President, Advance Vehicle Development, General Motors; Member of the Board, Toyota "In Collision Course, Greimel and Sposato stake a bold claim: that Carlos Ghosn, now an international fugitive sheltering in Beirut, is one of the most influential foreigners ever to set foot in Japan. The two journalists—who covered Ghosn's decade-long reign from a front-row seat in Tokyo―then lay out their case in meticulous detail, in an account that reads like a fast-paced whoduni
