We specialize in hard to find items
All Categories
*Price and Stocks may change without prior notice
*Packaging of actual item may differ from photo shown
- Electrical items MAY be 110 volts.
- 7 Day Return Policy
- All products are genuine and original
About The Faygo Book
Product Description Bubbly, refreshing, and fun, The Faygo Book is a loving look at the pop brand that helped define Detroit. Karen Dybis, journalist and author of Better Made in Michigan: The Salty Story of Detroit s Best Chip The Faygo Book is the social history of a company that has forged a bond with a city and its residents for more than a century. The story of Faygo, Detroit's beloved soda pop, begins over a hundred years ago with two Russian immigrant brothers who were looking to get out of the baking business. Starting with little more than pots, pails, hoses, and a one-horse wagon, Ben and Perry Feigenson reformulated cake frosting recipes into carbonated beverage recipes and launched their business in the middle of the 1907 global financial meltdown. It was an improbable idea. Through recessions and the Great Depression, wartime politics, the rise and fall of Detroit's population, and the neverending challenges to the industry, the Feigensons persisted. Out of more than forty bottlers in Detroit's "pop alley," Faygo remained the last one standing. Within the pages of The Faygo Book, author Joe Grimm carefully measures out the ingredients of a successful beverage company in spite of dicey economic times in a boom-and-bust town. Take a large cup of family-when the second generation of Feigensons gambled with the chance at national distribution while the odds were stacked against them-and add a pinch of innovation-not just with their rambunctious rainbow of flavors but with packaging and television advertising that infused Faygo with nostalgia. Mix in a quality product-award-winning classics (and some flops) that they insisted on calling "pop," despite the industry's plea for a more grown-up name. Stir in a splash of loyalty to its locally hired employees, many of whom would stay with Faygo for decades. These are the values on which Faygo has hung its hat for generations, making it an integral part of communities across the country. The Faygo Book is the story of a pop, a people, and a place. These stories and facts will tickle the taste buds and memories of Detroiters and Faygo lovers everywhere. Review Readers will have some fun while learning some valuable lessons about community responsibility from former Detroit Free Press writer and now MSU journalism Professor Joe Grimm's "The Faygo Book." Grimm takes you from the founding of one of the Midwest's favorite soft drinks through its current life, while never losing track of the company founders' dedication to the city of Detroit and its people. Grimm uses public records and private sources to tell of the rise of one of America's favorite soda pops. --Bill Castanier, The City Pulse From the Inside Flap Having taught high school for forty-two years and my last name being Feigenson, I've often thought I had red ink running in one arm and red pop in the other. Indeed, this book came about because a former student, Alex Scharg, who knew my family background, hooked me up with his former journalism teacher at Michigan State University, Joe Grimm, who wanted to tell the story. Thanks to both, the history of Faygo Beverages has come to be. Faygo is more than a product. It is a family history, to be sure, but more, its story reflects a city and a spirit. Associating Faygo with Detroit is as natural as sunshine and summer. When Garrison Keillor came to the Fox Theatre to do a segment of his Prairie Home Companion radio hour, he led the audience in singing the Faygo commercial: "Remember when you were a kid? Well, part of you still is. And that's why we make Faygo. Faygo remembers . . ." On a much more personal level, I remember. For, to me, the history of Faygo is so much of what I remember about my father, Philip Feigenson. I remember my father teasing me after I had stirred all the carbonation out of my glass. "Do you know how long it takes me to put all those bubbles in?" he asked. And, of course, I cried and said I would never do it again. I
