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ColdGear Reactor is intelligent insulation that adapts to your activity level for the right breathability & warmth for what you're doing.Under Armour’s mission is to make all athletes better through passion, design and the relentless pursuit of innovation.Where we started? It all started with an idea to build a superior T-shirt.The technology behind Under Armour's diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear when it's hot, ColdGear when it's cold, and AllSeasonGear between the extremes...HOW TO MEASURE:WAIST: Measure around your natural waistline. Be careful not to squeeze too tight to allow give.HIP: With your feet shoulder width apart, measure around the fullest part of your hips to ensure you will have enough room to move comfortably. Tall Sizes: All tall sizes are 2”/ 5 cm longer than regular sizes.