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Uncopyable: How To Create An Unfair Advantage Over Your Competition
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About Uncopyable: How To Create An Unfair Advantage Over
Product Description What separates average businesses from extraordinarily successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your "secret sauce" and get their "better-than-you" version on the market faster than you can say "Usain Bolt." Better customer service? Guess what? All of your competitors say they provide the best customer service. It's a wishy washy phrase . . . a vague generality with no meaningful specific. Better pricing? You're kidding, right? The company that lives on price dies on price. More harsh reality: Almost all industries today struggle with the increasing commoditization of their products and services, putting considerable pressure on prices and margins, leading to fiercer competition. The Solution? You must create an Uncopyable Attachment with your customers. They must see you as not only delivering a superior product but also as a high-value relationship they simply cannot get anywhere else. In Uncopyable, Steve Miller compellingly argues that new advantage isn't found by going "outside the box"―you must actually build your own box. Uncopyable will guide you to achieving an unfair and enduring competitive advantage. Review Miller...delivers a coaching session in book form... Don't mistake the work's brevity for a lack of substance. Miller oozes ideas but makes his points quickly, mostly through rapid-fire anecdotes. He explains how competition focused on one-upping a rival's product, price, or service breeds conformity... Miller's prescription: "Look at what everybody else is doing, and don't do it." The goal...to create an "uncopyable attachment" among customers. His most vivid example is Harley-Davidson, whose devotees often tattoo its logo on their bodies. His trademarked advice is "Stealing Genius"--appropriating innovations from other industries. His ideas aren't all original, but his synthesis is, well, uncopyable. Miller has produced an easy and fun read with a wealth of actionable information...he urges developing a mindset that's continually on the lookout for inventive ideas. -Kirkus Review From the Back Cover Praise For Uncopyable Everyone wants a competitive advantage, but not everyone knows how to do it. UNCOPYABLE changes that by providing practical strategies and tools explained using contemporary examples and intriguing stories. Read it to get the edge over your competition. -- Mark Sanborn Author of the bestselling book, The Fred Factor Steve Miller is the master of marketing and a legend in the consulting world. In UNCOPYABLE he argues successfully whatit takes to be extraordinary in the ever-changing, highly competitive global sphere. -- Nido R. Qubein President High Point University Real innovation is hard. I've spent four decades fighting to move business owners past the 'marketing incest' that occurs when they are competition centric in their thinking. And it is about thinking before it can be about anything else -- including growth, sustainability, profit. In UNCOPYABLE, Steve provides a clear challenge to the way a person presently thinks about his business. Now that copycatting occurs at the speed of light and classic price and profit protections are disintegrating, what Steve describes as the Uncopyable Mindset is more vital than ever." -- Dan S. Kennedy, direct marketing strategist/copywriter, author of the No B.S. series, including No B.S. Price Strategy, NoBSBooks.com If you have any responsibility for sales and marketing in your organization, you owe it to yourself to seek Steve out.He's provided us with clear, actionable marketing steps and ideas resulting in a 56% increase in subscription revenue. UNCOPYABLEis a whole new way of thinking about marketing in a competitive world that puts the reader on the road to dominance. -- Pete Harris Co-Owner, Incisive Computing Solutions, LLC Notso long ago, if you had great marketing or spectacular customer service or cheap web traffic o
