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When Tommy Hilfiger launched his first signature menswear collection in 1984, his updated take on button-down shirts, chinos, and other time-honored classics immediately struck a chord with consumers. In less than 2 years, The line had netted $11 million. Today, his collections include an entire range of products to suit all the lifestyle needs of the modern consumer. The Tommy Hilfiger brand has become a symbol of the All-American spirit and continues to be regarded as one of the most recognized Global lifestyle brands.