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The Communications Golden Hour: The Essential Guide To Public Information When Every Minute Counts
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About The Communications Golden Hour: The Essential Guide
Product Description Former firefighter, award-winning journalist and communications consultant Doug Levy created The Communications Golden Hour® method to streamline communications when every minute counts.By reading this book, you will learn: How to organize public communications so that crucial public safety information can get out rapidly. Ways to streamline planning and preparation so that emergency responders can put most of their effort towards situation-specific issues. Factors that make some messages work better than others - how to choose the right words. Skills that make an spokesperson effective in an emergency. How to account for special groups or other elements that make your community's communications unique. Once the importance of the first 60 minutes was recognized and trauma care was streamlined around that golden hour, survival rates after car crashes and other major injuries improved dramatically. The same systematic approach works for communications, too. The Communications Golden Hour provides a framework that streamlines planning, preparation and training for emergencies large and small, from natural disasters to major crimes and everything in-between. By separating what needs to happen in every emergency from details that are situation-specific, public information officers can focus on crafting and distributing the most effective messages when every minute counts. The book includes step-by-step guides and templates to help communicate effectively in urgent situations. This tightly written handbook provides both a ready reference and guidelines for public information officers in police, fire, and health departments, as well as anyone responsible for emergency management, disaster response, and public safety. And its principles can apply to any organization of any size. Review The No. 1 book that "every aspiring and current politician should read." - Nathaniel Fried, Fupping.com "I can't think of anyone more qualified to write this book... Doug Levy has been there and has been a leader in establishing what we now call best practices. Doug's POV is unique -- who else has been an EMT and led hospital and academic medical center teams for crises of all types, including the Ebola crisis in the biggest U.S. metro area?" -Kathy Lewton, past president, Public Relations Society of America and author, Public Relations in Health Care. "The book is written for public sector agencies, but it's really a book for all of us. Whether it's an active shooter on campus (as happened at YouTube earlier this month) or chemical stores spewing into the community (as occurred following the 2017 flooding in Houston), you have to be prepared for the worst. Preparing in advance for what to say, how to say it, who will say it, and where you'll say it can make all the difference. The Communications Golden Hour is a beautifully written, smart, practical, and succinct guide to help you do just that." -Daria Steigman, Independent Thinking communications strategy blog. "[The Communications Golden Hour] provides the kind of specific, actionable advice that public information officers require. It should also be required reading for the line executives who oversee these roles... I will be recommending Levy's book to all my crisis communications clients." - Greg Cannon, Cannon Strategic Communications, on Medium.com. "With guidance from Levy's principles and checklists, you can take steps now to prepare in advance for your crisis communications response. In the worst case scenario, these checklists and reminders will get you through it without too many lasting scars." -Los Angeles Daily Journal/California Lawyer From the Back Cover The Communications Golden Hour™ is a guidebook for public information officers on planning, practicing and disseminating public information - quickly, accurately, and effectively. Organize resources and response Streamline actions to focus on what matters most Craft cle
