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The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand
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About The Advertising Solution: Influence
Product Description Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy. Review Finally. A century of direct response wisdom (and test results) distilled into one easy-to-read volume! Craig and Brian have done a great service to the entire marketing community. I am sharing this with all my copy cubs TODAY! Clayton Makepeace, World Renowned Copywriter, Educator, and Speaker The Advertising Solution is a short course,” tour de force primer, on the very best of direct marketing principles that universally endure and profoundly perform. Brian Kurtz and Craig Simpson have produced a rather unexpected and integrative tour guide for grasping decisively how the most powerful, profitable, and predictive direct response performance principles were discovered, then take you on a no-nonsense, non-theoretical, totally actionable distillation and experimental application guide for how to apply these methods right now, in whichever market you choose, to form an activity you dowith consistently increased performanceand a bottom line that boosts results. Jay Abraham, Global Marketing Expert, Speaker and Author Want a free, two-minute lesson in the creation of desire? Then right now, read over the table of contents of this life-changing book. See how, in less than two minutes, it creates an irresistible desire to own it. Then realize that this is exactly the knowledge you need to sell your own product or service. Whatever your field, your ability to create instant, irresistible desire will greatly leverage your success and wealth. But don’t take my word for any of this. Try this two-minute table of contents challenge now and see how it’s done. Then go and do likewise. Gary Bencivenga, Master Copywriter and Publisher of Marketing Bullets My quick diagnosis for how serious a copywriter or marketer isor how much potential he or she hasis the answer to the question: "Who are your heroes?" Direct response advertising (the kind of advertising that works best on the internet) was not invented yesterday or even ten years ago. Everythingand I mean everythingthat works online today is based on principles. These principles were first sorted out decades ago by giants who tested literally billions of dollars worth of ads, offers and selling strategies over the course of their careers. Put aside the latest internet "fad of the day" and read The Advertising Solution and get to know these giants. Make them your new best friends. It's the surest way to get rich that I know. Ken McCarthy, TheSystemSeminar.com Two master practitioners (not academic theorists) and experts in direct-response advertising, Craig Simpson and Brian Kurtz, have done a magnificent job profiling and extracting million-dollar lessons from past, true legends of advertising and copywriting. It will not surprise anyone who knows me: I do not agree with everything in their book, but I certainly recommend it. Those under-informed by history and legacy consistently work harder than necessary for poorer results than available. No one engaged in or spending their or their client’s money on advertising should skip this master class. Dan S. Kennedy, Direct Marketing Strategist and Copywriter, Author of the No B.S. Series When I started my first online business back in 1996, I quickly realized it was a direct marketing businessand that one distinction has made all the difference. But there was virtually no one teaching online marketing back them, so I went back to old school” direct marketing to learn the craftincluding the six legends featured in this book. Their work is timeless and
