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The modern concept of how and where we exercise has changed. We are no longer alone in our dedication to health and happiness. Today, we demand a shared experience — working out in groups, rather than on our own. We share our goals, our motivations and our successes. Soffe knows The Strength Is In Us and is proud to be a leader in this new movement. As of today, Soffe has positioned itself as a market-leading, all-American lifestyle activewear brand for men, juniors and children. And it has done so by staying highly attuned to the ever-changing landscape of athletics and exercise.