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One 'n Only Argan Oil Permanent Hair Color Cream is a hair color breakthrough that infuses active levels of precious argan oil into every drop of hand-crafted Italian color. Advanced micro pigments combine with precious Argan Oil for luminous color, certified 100% gray coverage, brilliant shine, and unmatched conditioning. Argan oil penetrates deep into the hair shaft to nourish, repair and lock in moisture, instantly smoothing the cuticle and improving elasticity. The low ammonia formula provides deep color penetration and longer-lasting consistent results. Amazing. Fade resistant, vibrant true color. Explosive shine, luxurious conditioning and a silky rich, soft texture that is truly beyond expectation! Two full applications in every tube. Hair Color Tones include: Natural Series neutral tones that provide maximum gray coverage. Ash Series creates cool results to minimize warmth. Gold Series creates soft, natural gold tones. Chocolate Series creates rich chocolate results for brunettes. Copper Series creates bright copper reds. Red Series creates vibrant cool reds. Red Violet Series creates rich cool reds.