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It’s no accident that Lavazza is Italy’s favorite coffee. Four generations of the Lavazza family have dedicated over 120 years to finding the best blends of coffee beans from all over the world to provide you the authentic Italian experience. The Lavazza Gran Aroma Ground Coffee Blend is no exception. The slow roasting process used to make this blend highlights the floral coffee aromas, creating a well-balanced medium roast. You’ll taste hints of citrus and chocolate with every delicate sip. Enjoy a true taste of Italy that is uniquely Lavazza.