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You only have 8 seconds to capture your audience’s attention. Is your message getting deleted because you haven’t figured out how to cut through the noise? A big email list or thousands of followers doesn’t matter if you’re being ignored. Even if you’re consistent with your pre-scheduled newsletter, there’s no guarantee subscribers will actually open it when it lands in their inbox. If you’ve spent money on short-cut gimmicks or high-priced tech tools and your open rates continue to drop - you made the mistake of wasting money when you should have invested more time. Is It Worth Reading? will help you connect with your customers on a personal level by writing content that speaks directly to their needs and solves their problems. You’re given practical exercises to work through and 10 examples of newsletter topics that can be used for any type of industry. But you can’t treat it like another piece of reading material. In order for it to work - you have to take the information and apply it. This workbook was written for: Freelancers who want to create content that starts a conversation and opens the door to get more sales. Small business owners looking to revive their abandoned newsletter because lack of results made it seem like a huge waste of time. Social media managers responsible for executing content marketing strategies that build rapport and connects with their client’s customers.