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Do you know the consequences of choosing the wrong pillow? The baby's neck bones and the skull are extremely fragile and soft after birth and babies normally spend 20 hours lying in bed without tossing. thus stress concentrate on the same spot on baby's fragile skull often leads to skull deformation and flat head. Choosing a right baby pillow is an important thing to your baby. The wrong pillow can cause your baby to develop plagiocephaly, flat head syndrome and cause baby skin allergy, or even cause your baby to cry and sweating during sleeping. Why choose Elephant Heart baby pillow? Elephant heart baby head shaping pillow specially designed for newborns is a kind of pillow to prevent and avoid flat head syndrome and plagiocephaly, and highly recommended by pediatrician. *Reducing the risk of a flat head syndrome forming in babies. *It relieves pressure on the baby's head,help sleeping. *Correct and adjust the baby's sleeping posture. *Protects the baby's neck and shapes a perfect head form. *Wide application, Fit every cot, pushchair, cradle, stroller, baby car seat and more. With this pillow your baby will also be incredibly comfortable and relaxed at all times. High quality material: Super soft breathable modal cotton fabrics pillowcases. Baby-class memory foam pillow core: safe non-toxic, environmental protection, fire-retardant with numerous breathable holes (against suffocation). All materials are safe, soft and breathable that suitable all the season and the cartoon bear shape design is super cute, perfect for boys or girls. This newborn pillow will be a very unique and useful gift for baby shower day or baby full moon parties. Every newbie mom and dad will fall in love with this baby pillow! Included 1 x Baby Memory Foam Pillow 2 x Pillowcases