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About Fender: The Inside Story
Product Description A behind-the-scenes account of the Fender Electric Instrument Company by its former general manager. White traces the company's entire history, from Leo Fender's beginnings as a radio repairman up to the eventual sale of Fender to CBS, and beyond. Includes stories about the development of the Telecaster, Precision Bass, and Stratocaster, as well as insights into Leo Fender's unique personality. It is packed with more than 100 historic photos and illustrations, instrument diagrams and specifications, and anecdotes about artists such as Merle Travis, Bob Wills, Speedy West, and Tex Ritter. 7-1/4″ x 9-1/4″. Amazon.com Review Manichaeans believe that the world is divided between good and evil. Guitar owners believe that it's divided between Gibsons and Fenders. Members of the latter camp will want to own this compilation of behind-the-scenes testimony by Leo Fender's right-hand man. Forrest White joined the Fender Electric Instrument Company in 1954, and helped develop such iconic models as the Telecaster, Stratocaster, and Precision Bass. As a writer, White is strictly a nuts-and-bolts man--his main concern is to set the record straight and debunk what he sees as a plague of "Fender fictions." But there's still considerable amusement to be had, whether he's recounting the epithets applied to the fledgling Telecaster ("canoe paddle" and "toilet seat with strings") or quoting Leo Fender on the factory's pre-OSHA working conditions: "Around 1949, we started to put an acetate finish on the lap model Hawaiian steel guitar bodies; and to keep the acetate warm, we kept it near an open gas flame. I guess if anything ever happened, we would have blown that building over the moon. Actually, it was so bad that when the fire inspector came, he just looked in the door and ran off to call us at the nearest pay phone, he was so scared." Sure, sure, as long as it's got that twang. From the Back Cover Even though Leo Fender never learned how to play a guitar, he was the first to make the electric solidbody guitar a commercial success. Despite his low-key style and conservative roots, his radical designs for guitars and amplifiers altered popular music forever. Much has been published about the Fender Electric Instrument Co., but Leo always wanted its story to be told "just the way it happened". Now, Forrest White, his friend and only general manager, offers a behind-the-scenes look at this company. In his down-to-earth style, White traces the company's entire history, from Leo's beginnings as a radio repairman up to the eventual sale of Fender to CBS and beyond. In between are stories about the development of the Telecaster, Precision Bass and Stratocaster, as well as insights into Leo Fender's unique personality. Fender: The Inside Story is packed with more than 100 historic photos and illustrations; instrument diagrams and specifications; and anecdotes about artists such as Merle Travis, Bob Wills, Speedy West, and Tex Ritter. Here is the book that sets the record straight and dispels the myths about the Fender Electric Instrument Co., a company that forever changed the look, sound, and personality of American music.
