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Fear Is Just a Four-Letter Word: How to Develop the Unstoppable Confidence to Own Any Room
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About Fear Is Just A Four-Letter Word: How To Develop The
Product Description Instant Wall Street Journal bestseller!From the first female real estate broker on Million Dollar Listing LA, a no-nonsense guide to analyzing big egos, deflecting power plays, and taking control of any room. Behind Tracy Tutor's on-screen persona is an uncanny knack for projecting confidence in the most intimidating of circumstances. The breezy, tough-talking, utterly inimitable businesswoman has rivaled her male co-stars to land increasingly high-profile deals in the world of LA real estate. Now, Tracy is leveraging her years of experience to write the go-to manual for any woman struggling to convince people she's in charge. If you get thrown off course by narcissistic personalities or freaked out by high-stakes situations, don't assume you're weak. When fear is running the show, you get wrapped up in your head and start missing important cues. Yes, the people you're dealing with seem scary, but they're more predictable than you think. Once you understand them, it's easy to push the right levers of influence to get what you want. Through candid, hilarious stories of her rise through a world of misogyny and cutthroat business dealings (text message screen shots from creeps included!), Tracy offers a crash course in the psychology of power dynamics and social signaling. You'll learn: • What five things you should always find out about someone before you meet them • How to choose the perfect outfit for an important meeting, even when dressing on a budget • When and how to use humor strategically to lighten the mood and command authority This book is a must-read for any ambitious woman who wants to win her next business confrontation before she even walks into the room. Review “Tracy is a force. If this book can capture half of her cunning wisdom, formidable personality, and work ethic, it’ll be a game changer.” --Ryan Serhant, author of Sell It Like Serhant “Working with A-list clients on multimillion dollar deals, stress basically rises out of the carpet. But Tracy doesn’t let fear control her. She somehow has the fire of a badass and the calmness of a Zen master no matter who she’s dealing with. This book tells you how she does it, and how you, too, can make fear your bitch.” --Fredrik Eklund, author of The Sell “It takes a special kind of person to make it in Los Angeles, never mind in real estate. That person is Tracy Tutor. If you want to learn how to tackle life and career with a zero-fucks attitude, and grow some balls of steel while you’re at it, you’d be wise to make this book your new bible.” --Caroline Stanbury, costar of Ladies of London “I probably have five people I could count on if there was an emergency. Tracy is one of them. I’m not sure what she could provide in a state of emergency, but at least I know she would make me laugh. And in her book, Tracy shares stories and anecdotes that put her hilarity on full display. Though you might not have Tracy in your emergency, you can at least have this book.” --Josh Flagg, costar of Million Dollar Listing: Los Angeles; author of Million Dollar Agent “If anyone can reveal the art of how to own room, it’s Tracy Tutor. This book will reveal Tracy’s tips to success by sharing her stories and what landed her across the negotiating table from me. Now I know her secrets!” --Josh Altman, costar of Million Dollar Listing: Los Angeles; author of The Altman Close “Tracy’s ability to navigate through work and life with that perfect combination of finesse, grace, and, of course, sass continues to astound me. Whether you are working in real estate or just trying to get through life, this book is a necessity!” --Angie Harmon, actor, writer, director, producer, and swimmer “Tracy is a pretty and powerful blend of girl boss femininity, style, humor, smarts, ambition, and kick-ass sass! She’s my kind of businesswoman: fearless, sharp, determined, and relentless, all while taking over the world in a stiletto heel.
