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Business Growth Do's and Absolute Don'ts: Applied Wisdom from My Work with Dell, Costco, Amazon, and Multiple Start-ups
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About Business Growth Do's And Absolute Don'ts: Applied
Product Description It’s the question emerging entrepreneurs and burgeoning business leaders ask themselves every day: Am I doing this right? Markets fluctuate and trends come and go, but some principles of the business world are here to stay. Founders and leaders need to know—and cannot ignore—the vital differences between success and failure. Digital marketing expert Carolyn Lowe has worked with hundreds of companies, from startups to Fortune 500s, in identifying their unique path to sustainable success. She’s seen her share of costly mistakes and understands the principles that endure, no matter the business size or industry. Now, in Business Growth Do’s and Absolute Don’ts, Carolyn shares her most valuable takeaways from nearly three decades of experience. She helps you bridge the gap between brand and customer by showing you how to define your core values and ensure the right people are representing your company. With imperative insight on growing your Amazon or online business, you’ll learn the eCommerce metrics that truly matter to maximize profit and fast-track your way to unrivaled growth. Review "Carolyn is one of the most thoughtful, data driven marketers I know. She has been a pioneer in developing new channels of demand and focusing on profitable growth." -- Tom West , CEO Affinipay "Carolyn is a rare, team first leader who surrounds herself with talented people who truly understand data and marketing. She truly cares about her team who, in turn, cares about their clients' goals." -- James Ashcroft, Certified EOS Implementer and Board Member of Entrepreneurs' Organization Austin "Carolyn took our multimillion dollar brick & mortar brand and successfully helped us navigate and replicate that success on Amazon.Carolyn is the real deal. A true problem solver that can add value to anyone's business." -- Curtis Eggemeyer, CEO Lemi Shine "Carolyn Lowe has helped a wide range of consumer product companies with their digital marketing needs, and she uses real-world, practical examples that can help you move the needle." -- Michelle Breyer, COO of SKU, CPG Accelerator About the Author In 2015, Carolyn Lowe founded ROI Swift with the goal of helping emerging consumer brands maximize their growth through paid marketing and advertising. Following this approach, ROI Swift has helped hundreds of new companies increase revenue to the million-dollar mark within months. Carolyn is a mentor for consumer products accelerator SKU, a board member for the Make-A-Wish Foundation, and a member of the Beam Angel Network, the first Texas-based angel network for women-founded companies. She's married with two children and lives in Austin, Texas.
