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The new braun series 3 is the latest generation of the world's best selling foil shaver. the series 3 is specifically designed for guys who don’t want to compromise. thanks to its improved technology, the new series 3 not only delivers even better shaving performance on 3-day beards, but is also incredibly smooth on skin. on top, the series 3 wet & dry models (380s-4 and 340s-4) can even be used in the shower and with foams and gels! last but not least, the series 3 combines world-famous braun design with the highest braun quality. new braun series 3. designed to make a difference.