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THE ATKINS MISSION. Atkins’ purpose is to improve global health and to help people understand that eating right is about both losing weight and becoming healthy. That’s done through the use of imagination, innovation, partnerships and commitment to science to make it easy to eat right. FRUIT & NUT BAR VARIETY PACK. With 3 popular flavors of 5 bars in each box totaling 15 Fruit & Nut Bars, you can have all of your sweet and savory meal cravings covered in one place ranging from cranberry almond, lemon, and blueberry greek yogurt. ATKINS VARIETY PACKS. Now you don’t have to choose just one favorite! With Atkins Variety Packs, you can have all of your favorite meal and snack bar flavors in one place ranging from light and crispy, rich and sweet, and nutty and fruity to satisfy all of your cravings. EAT RIGHT. NOT LESS. Cardiologist Dr. Robert C. Atkins saw that eating right, not less, improved his patients’ health - not just in terms of weight loss but also reducing chronic issues. Over the last 45 years, mounting evidence is revealing that Dr. Atkins was right. PUBLIC HEALTH ADVOCACY The “Atkins Diet” started as a fad, but quickly became a counter-conventional movement that reset people’s understanding of nutrition and weight loss, and its link to health. Atkins public health advocacy has played a significant role in updating dietary guidelines, moving them from less and towards right.