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Coaches are always looking for ways to make their programs better. That includes raising the funds needed to provide the best possible for athletes. This book covers fundraising lessons each athletic department needs to know. From year-to-year fundraisers to huge campaigns. There are rules that should always be followed in fundraising: Never Share Profits, Learn To Trade, Have A Plan This book will cover proven strategies used to help a smaller school in a poor, rural area raise over $1.5 million in an eight-year period.