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All In: How Obsessive Leaders Achieve the Extraordinary
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About All In: How Obsessive Leaders Achieve The
Product Description Extraordinary leaders share a passionate commitment to achieving their vision that borders and sometimes crosses the line into obsession. All In shows why obsession, if properly focused and managed, is both necessary and productive. Advances in any endeavor almost always depend on a small group of individuals who are completely consumed by the goal they're pursuing. When these leaders and teams are successful, everyone benefits from their obsessive nature. All In explores the three obsessions underlying the achievements of the greatest leaders: delighting customers, building great products and creating an enduring company. By taking you inside the success stories of iconic leaders, including Jeff Bezos of Amazon, Elon Musk of Tesla, and Steve Jobs of Apple, author Robert Bruce Shaw shows the upside of obsession and the practices that support it. Learn why... Amazon's first principle is customer obsession and the behaviors that sustain it as the firm becomes one of the largest in the world. The company strives to "work backwards" from the customer in its day-to-day operations and when making key decisions. Tesla puts products at the center of everything it does and the leadership approach that created a revolutionary electric car. Musk believes great companies are built on great products, and anything that does not improve the quality and appeal of his firm's cars is a waste of time. Steve Jobs' greatest creation was not the Mac or iPhone but Apple the company. He was forceful in creating a unique and enduring culture that has continued to thrive in the decade since his death. Shaw also provides insight into the dark side of obsession and its destructive potential - as vividly illustrated in his case study of Uber's aggressive pursuit of growth during the tenure of CEO Travis Kalanick. Appealing to any reader of entrepreneurial biographies, All In shows individuals, teams and organizations how to manage obsession's downsides while realizing the benefits of relentlessly seeking to create something that truly matters. Review A detailed look at the gifts of obsessive business leaders and where they can go wrong. Some of the most recognizable personalities in the modern business world are among the most single-minded and detail-oriented. These are people who create extraordinary things, who embody a relentlessness of spirit, and who show truly remarkable grit, according to consultant Shaw, who profiles three such figures here--Amazon founder Jeff Bezos, SpaceX and Tesla CEO Elon Musk, and Uber co-founder Travis Kalanick--and compares them to the quintessential obsessive innovator of our time, the late Apple founder Steve Jobs. Each profile embodies the accomplishments of compulsive and exhaustively involved leaders, and the most important among them, Shaw asserts, is giving customers what they want and need, innovating new products, and engaging with negative feedback. The author also looks at how self-absorption, ethical dubiousness, and poor priorities can become liabilities for obsessive leaders. The portraits are often unflattering, but they also render the trio's exploits and talents in impressive detail, pulling information from a variety of sources, including Brad Stone's Bezos biography The Everything Store (2013), Ashlee Vance's Musk bio, and a series of other studies, writings, and ruminations on topics such as vocational motivation in odd fields, like orchid collecting or zookeeping. These are documented in an extensive index, endnotes, and citations. Following the profiles, Shaw offers a useful guidebook that presents ways that companies can attract and prioritize similarly hyper focused workers, furt
