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Digital Customer Service: Transforming Customer Experience for an On-Screen World
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About Digital Customer Service: Transforming Customer
Product Description Digital Customer Service is the new standard for creating a 5-star customer experience As much as technology has improved our lives, for many people customer service experiences remain unnecessarily frustrating. But the advent of Digital Customer Service (DCS) promises to make these interactions seamless and effortless by creating experiences that occur entirely on a customer's own screen, even in situations where it is preferable to speak to an agent. Digital Customer Service: Transforming Customer Experience for an On-Screen World traces the evolution of customer service—as well as the evolution of customer expectations and the underlying psychology that drives customer behavior - from the days of the first call centers in the 1980s all the way to today's digital world. Written for Customer Service and Customer Experience leaders as well as C-suite executives (CEOs, CFOs, CIOs), Digital Customer Service helps business leaders balance three critical priorities: Creating an excellent experience for customers that increases customer loyalty and profitability Driving down the cost of Customer Service/Support interactions, while increasing revenue through Sales interactions Moving quickly toward the goal of "digital transformation" We have discovered—in our research and our first-hand experience—that when companies commit to achieving true Digital Customer Service, they can make significant progress toward all three of these goals at once. Digital Customer Service provides the roadmap for how your company can get there. And when you do, who wins? EVERYONE. From the Inside Flap In Digital Customer Service: Transforming Customer Experience for an On-Screen World, Rick DeLisi and Dan Michaeli deliver an insightful and comprehensive exploration of the ongoing digital transformation of customer service. This book reveals why every service interaction should happen on the customer's own screen—whether that's a mobile device, laptop, or desktop computer—even in situations where a customer needs to talk with a company representative. Detailing the operational and cultural changes taking place at leading companies worldwide, the authors explain why both service leaders and customers have come to love the freedom of Digital Customer Service interactions. They also illustrate how this new form of customer service has become more economically efficient, more rewarding and easier to implement than many had expected. Inside are new tools, frameworks and guidance that will reshape your strategy for serving customers who have come to expect digital-first interactions. You’ll learn how to create amazing digital experiences that will increase customer loyalty while also driving down the cost of service. And when you do, who wins? Everyone. Ideal for customer service and customer experience professionals as well as C-suite executives, Digital Customer Service will earn a place in the libraries of every business leader who recognizes the need to fundamentally change the way their organization interacts with customers in a digital world. From the Back Cover PRAISE FOR DIGITAL CUSTOMER SERVICE "As rapidly as customer expectations and behaviors have been evolving, the practice of Customer Service needs to transform just to keep pace. This book offers a compelling and pragmatic blueprint for how companies can create an effortless experience in today’s digital world."Matt DixonCo-Author, The Effortless Experience and The Challenger Sale "When we first wrote Customer Success our objective was to create the definitive playbook for what was then a newly-emerging category. I believe what Rick and Dan have done accomplishes the same goal. Digital Customer Service is a must-read that clearly defines how service can and must be delivered going forward."Nick MehtaCo-Author, Customer Success and CEO, Gainsight "In advising hundreds of companies about how to create amazing customer service experiences, it is now
