We specialize in hard to find items
All Categories
The New Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line
Share Tweet
*Price and Stocks may change without prior notice
*Packaging of actual item may differ from photo shown
- Electrical items MAY be 110 volts.
- 7 Day Return Policy
- All products are genuine and original
About The New Sustainability Advantage: Seven Business
Product Description The New Sustainability Advantage shows how the benefits of the "triple bottom line" can increase a typical company's profits by fifty-one to eighty-one percent within five years, depending on the company's size and industry sector, while avoiding risks that could jeopardize its financial well-being. Fully revised and updated, this tenth anniversary edition clearly demonstrates that, by focusing on seven powerful yet easy to grasp sustainability strategies, businesses can: Increase revenue Improve productivity Reduce expenses Decrease risks Expressed in clear business language and presented in an appealing, graphically rich format, this practical guide and the accompanying online Sustainability Advantage Simulator Dashboard enables executives to enter their own data and quickly identify the high-leverage benefit areas for their organization. More detailed downloadable spreadsheets help them drill down into specific areas of interest and fine-tune the assumptions to their specific situation. An indispensable tool for both sustainability champions and senior management, The New Sustainability Advantage proves that the quantified business case for sustainability is more compelling than ever before. Bob Willard gave up an award-winning successful career in senior management at IBM to devote himself full-time to building corporate commitment to sustainability. Widely in demand as a speaker, he has delivered hundreds of presentations demonstrating the business case for sustainability to companies, consultants, academics, and NGOs worldwide. Bob is the author of The Sustainability Champion's Guidebook, The Next Sustainability Wave, and the original edition of The Sustainability Advantage. Review Review Triple Pundit June 27, 2012 by Connie Kwan Bob Willard’s 10th Anniversary book, The New Sustainability Advantage, is an update of the old with new examples. For sustainability non-believers, his book is a great first guide. It succinctly summarizes bottom-line benefits of sustainable practices in relevant business terms. In a Forrester survey of over 2000 executives regarding top 10 business priorities in 2011, 64% of executives selected revenue and customers, 44% selected cost reduction, while only 10% selected corporate social responsibility (CSR). For CSR professionals, messaging the revenue increase and cost reduction benefits of CSR efforts continues to be key in driving CSR implementation. Willard points out seven business case benefits of a Triple Bottom Line and provides short examples of how to implement these practices. The benefits are: 1. Increased Revenue and Market Share 2. Reduced Energy Expenses 3. Reduced Waste Expenses 4. Reduced Materials and Water Expenses 5. Increased Employee Productivity 6. Reduced Hiring and Attrition Expenses 7. Reduced Risks For sustainability practitioners, these benefits are nothing new. For everyone else, Willard’s guidebook provides a quick read to begin the CSR conversation. For every chapter, Willard first inspires the reader with examples of successes. For example, USPS reduced energy use by 29 percent from 2003 to 2010. Then, Willard provides first level information to trigger an analysis. For example, knowing that the top three energy use in commercial buildings are lighting (25 percent use), space heating (14 percent use), and space cooling (13 percent use) helps prioritize the energy reduction process. In some cases, Willard provides an illustrative financial analysis of potential savings at a small firm and at a large firm. Since many of the seven benefits focus on energy, waste and materials, businesses with manufacturing and physical products will find Willard’s book most relevant. Customers also pay closer attention to sustainability on physical goods. A Cohn and Wolfe survey of consumers’ intent to buy green shows 53% support for green’ groceries and 49% support for green’ household products, compared to 15% support for green’ restauran
