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Insane Mode: How Elon Musk's Tesla Sparked an Electric Revolution to End the Age of Oil
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About Insane Mode: How Elon Musk's Tesla Sparked An
Product Description A USA Today New and Noteworthy Title“You’ll tell me if it ever starts getting genuinely insane, right?”—Elon Musk, TED interview Hamish McKenzie tells how a Silicon Valley start-up's wild dream came true. Tesla is a car company that stood up against not only the might of the government-backed Detroit car manufacturers but also the massive power of Big Oil and its benefactors, the infamous Koch brothers. The award-winning Tesla Model 3, a premium mass-market electric car that went on sale in 2018, has reconfigured the popular perception of Tesla and continues to transform the public's relationship with motor vehicles—much like Ford's Model T did nearly a century ago. At the same time, company CEO Elon Musk courts controversy and spars with critics through his Twitter account, just as Tesla's ever-increasing debt teeters on junk bond status.... As McKenzie's rigorously reported account shows, Tesla has triggered frenzied competition from newcomers and traditional automakers alike, but it retains an edge because of its expansive infrastructure and the stupendous battery factory it built in the Nevada desert. The popularity of electric cars is growing around the world, especially in China, and McKenzie interviews little-known titans who have the money and the market access to power a global electric car revolution quickly and decisively. Insane Mode started off as a feature on the dual-motor Tesla Model S, which gave the car Ferrari-like acceleration, but it's also the perfect description of the operating cycle of a company that has sworn it won't rest until every car on the road is electric. Here is a story about the very best kind of American ingenuity and its history-making potential. Buckle up! Review Praise for Insane Mode “Interpret it as a business book about overcoming the odds, or as an introduction to the alternative energy revolution in the works, or a portrait of a fascinating, strange person, or a wicked cool book about cars—or all of these.” -- Literary Hub, “Every Day is Earth Day: 365 Books to Start Your Climate Change Library.” “A must-read for everyone interested in cars, entrepreneurship, alternative energy, and deeper insights into out-of-the-box thinking, working, and living.” -- Booklist “McKenzie has delivered a narrative that both fascinates and frustrates: Musk’s passion for a clean-energy future is contagious, but at the same time it’s painful to see the struggle of the electric-car industry to widen its market and win over more consumers. Insane Mode will leave you wondering how different our roads would look if we embraced a technology that almost seems inevitable, batteries included.” --The Washington Post “ Insane Mode presents a bracing view of one of the most important stories of our time, while delivering a direct hit on those who stand in the way of a sustainable future.” --Naomi Oreskes, Harvard University, author of Merchants of Doubt “ Insane Mode heralds a historic revolution in transportation—one that may even save us from the worst effects of global warming. Elon Musk’s Tesla deserves all the credit it gets, but Hamish McKenzie’s deep reporting across three continents reveals the scope of the transformation now under way. It is a deeply hopeful and inspiring story. We need it.” --Jonah Berger, Wharton School, University of Pennsylvania, author of Contagious and Invisible Influence “McKenzie’s book works on two levels: it’s a detailed…look at how Musk brought the Tesla to market…And it’s a primer on electric car startups worldwide.” -- The Daily Beast “If you read the Ashlee Vance biography of Musk, or closely follow Musk and Tesla news, the first few chapters of Insane Mode might have you thinking, “I know this already,” but you should keep going.” --GeekWire “ Insane Mode is a gripping account of how Elon Musk has used genius and tenacity to overcome a mind-boggling array of obstacles and transform the auto industry. Hamish McKenzie i
