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Consumer Behavior: Building Marketing Strategy, 12th Edition
Product ID : 16138571
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16138571
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McGraw-Hill Education
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Consumer Behavior: Building Marketing Features
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Used Book in Good Condition
About Consumer Behavior: Building Marketing
Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
