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About The Industrial Design Reader
Product Description "Design is one of the most powerful fields of study of our time. This anthology not only makes it immediately accessible to a vast audience, but also displays it in all its glory and humanity. It gives design an even better name."--Paola Antonelli, Curator of Design, Museum of Modern Art Co-published with the Design Management Institute, with input from a diverse range of industry experts/designers, theorists, critics, historians, and curators, this anthology is the first to focus exclusively on the history of industrial design. This pioneering guide traces the entire history of industrial design, industrialization, and mass production from 1850 until today. Sixty comprehensive essays written by designers, theorists, advertisers, historians, and curators detail the most crucial movements, issues, and accomplishments of industrial design. They combine news reports on the very first design workshops, aesthetic manifestos, lectures, and more from the biggest names in the field: William Morris, Henry Dreyfuss, Henry Ford, Sigmund Freud, Kenichi Ohmae, David H. Rice, and Victor Papanek, to name only a few. The Industrial Design Reader is an excellent resource for educators, students, and practicing designers. It features design from not only theoretical and aesthetic perspectives, but also from a socio-political point of view, with texts from Karl Marx, Ralph Nader, and others. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers. From the Publisher A Time Machine for Industrial Design Carma R. Gorman Brings Back to Life Familiar Voices in New Anthology on Industrial Design History Remember Richard Nixons address to the nation during the energy crisis of 1973? Industrial design history is chock-full of speeches and statements that couldnt feel timelier in light of todays issues. Yet to get to these sources, readers often have to shuffle through dimly lit library floors or dusty newspaper archives. THE INDUSTRIAL DESIGN READER, a new book edited by Carma R. Gorman, promises relief to designers and historians who want to connect with their fields rich past. Gorman has assembled sixty primary-source essays from 150 years of industrial design history providing access to some of the most memorable and hard-to-find documents of this fascinating field. THE INDUSTRIAL DESIGN READER is co-published by Allworth Press and the Design Management Institute. While many objects of industrial design have become icons, until now, a systematic attempt has never been made to feature the speeches, articles, and comments that have fueled (and often critiqued) these creations. THE INDUSTRIAL DESIGN READER is the first anthology to focus exclusively on the last 150 years of industrial design history, including the infrequently covered time period from World War II to the present. The selections not only include writings by designers, but also essays by the politicians, home economists, advertisers, social critics, manufacturers, and artists who influenced their work. Selections also include hard-to-find documents such as Henry Coles "On the International Results of the Exhibition of 1851," The Program of the Ulm Hochschule für Gestaltung, and Marcy Babbitts 1935 interview with designer Belle Kogan. Many of the essays in the book deal with timely issues such as environmentalism, gender, race, and global design,
