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The Puroast story begins while I�m sitting on a Venezuelan coffee farm one morning and I�m served a cup of coffee by my host. The same fellow who grew, roasted and brewed the beans. The taste was unlike any coffee I had ever had. Savory, rich and very smooth. No bitterness. I assumed this great taste was because I was on a coffee farm, like drinking wine in a vineyard. It turns out the secret to this flavor was how heat was used in roasting. I knew then that I wanted to learn how to create a coffee that is pure to the art of roasting. Puroast Coffee. After a long journey, we found the right flavor and Puroast Coffee was born. So my brother and I start selling Puroast in local stores in California, people loved the taste and then we find out there�s a lot more to the story. Mixed in with the compliments about taste, we received comments telling us Puroast Coffee didn�t upset customers� stomachs or aggravate their heartburn. There were so many of these comments that we decided to find out if there was something different about Puroast which would be a significant benefit. We discovered there was a big difference in Puroast. Not only does our roasting recipe make for a smoother taste, it also greatly reduces the acid in the coffee by more than 70% compared to leading brands. 70% less acid than other coffees! This isn�t just me saying this, it�s Dr. Shibamoto and scientific research team from the University of California/Davis. Dr. Shibamoto found that in reducing acid levels, our roasting process dramatically increased the amount of antioxidants. And by dramatic I mean by 5 times more than other leading coffees and 7 times more than green tea. 7 times more antioxidants than green tea! You will discover what I did on that Venezuelan coffee farm, along with Puroast Coffee�s exquisite flavor, the benefits of lower acid and rich levels of antioxidants will bring you enjoyment like no other coffee you�ve ever had.